# Reflex — Sales Battlecard

**One-liner:** Self-healing infrastructure for developers who run their own servers — detect, diagnose, fix, verify, audit.

**Win against:** PagerDuty · Datadog · New Relic · DIY Slack bots · tool sprawl (Forge + monitor + paging)

---

## When we win

- 1–50 Linux servers (VPS, DigitalOcean, Hetzner, AWS EC2)
- PHP/Laravel, Node, or Python production stacks
- Team tired of 3am pages for repeatable failures (PHP-FPM, disk full, queue stalls)
- Tool sprawl: panel + deploy + monitoring + paging
- Want predictable per-server pricing (£79 / £349 / £899)

## When we lose (be honest)

- 500+ hosts, Kubernetes-first, need full distributed tracing / APM
- Enterprise needs PagerDuty-grade on-call scheduling as primary product
- Team only needs uptime pings, not repair automation
- Procurement requires Dynatrace/Splunk-class AIOps RFP

---

## Top 3 differentiators

1. **Observe-and-fix** — not observe-and-alert. Brain playbooks + 53 built-in repairs with audit trails.
2. **Graduated trust** — dry-run and manual confirm (Solo) → configurable auto-repair (Pro) → full auto-repair (Agency).
3. **Stack consolidation** — agent metrics, health-gated Pipeline (Pro+), repair — one subscription vs Forge + Datadog + PagerDuty.

**Pricing anchor:** Solo **£79/mo** · Pro **£349/mo** (10 servers) · Agency **£899/mo** (50 servers).  
**10-server punchline:** Reflex Pro (~£35/server) ≈ PagerDuty Business or Datadog Pro per server — but Reflex **fixes** incidents.

**Proof:** [Fast-Name case study](/customers/fast-name) — dogfood on our own production.

---

## Objection handling

### "We already use PagerDuty"

PagerDuty is excellent at waking you up. Reflex completes the loop: detect → diagnose → fix → verify → learn. Most incidents Reflex handles resolve before escalation finishes. Reflex does not replace PagerDuty — it makes most pages unnecessary.

### "We use Datadog for monitoring"

Datadog gives incredible visibility — you still fix it yourself. Per-host + APM + logs stack quickly. Reflex costs less per server and acts on problems. Keep Datadog for deep observability; add Reflex for automated response.

### "New Relic has a free tier"

Generous for monitoring. Observe-and-alert, not observe-and-fix. Costs jump past 1 full user / 100GB. Reflex is for fixing without human intervention.

### "We built our own Slack bots / cron scripts"

Brittle, no learning loop, bus factor of 1. Reflex handles known patterns via playbooks and novel issues via Brain repair loop.

### "Dynatrace already does self-healing"

Brilliant at enterprise scale and budget. For 2–20 servers on a VPS, Reflex ships without six-figure contracts or implementation projects.

### "I don't trust automated fixes on production"

Valid — graduated trust is built into tiers: **Solo** = Brain manual confirm (approve every action). **Pro** = configurable auto-repair per playbook (e.g. auto PHP-FPM restart, manual for risky steps). **Agency** = full auto-repair with manual override. Every action logged; playbooks are tested; you set boundaries.

---

## Discovery landmine questions

1. How many PagerDuty pages last month actually required human intervention?
2. What's your all-in monthly spend on panel + monitoring + paging?
3. Who maintains your restart scripts when that person is on holiday?
4. What's your mean time to recovery for a PHP-FPM or queue-worker incident?
5. Did a customer report an outage before your monitoring dashboard showed red?

---

## Crisp chat macros

Copy into Crisp **Shortcuts** (Settings → Shortcuts):

| Shortcut | Paste |
|----------|-------|
| `/why-not-pagerduty` | PagerDuty wakes you up — Reflex fixes repeatable production failures with Brain playbooks and audit trails. Many teams keep PagerDuty for escalation and use Reflex upstream so fewer pages fire. Compare: /vs/pagerduty |
| `/why-not-datadog` | Datadog is great for deep observability. Reflex adds automated repair and predictable per-server pricing. Compare: /vs/datadog · TCO: /tools/monitoring-stack-calculator |
| `/trust-auto-fix` | Every playbook dry-runs first on Solo. You choose which repairs auto-execute. Full audit logs for every step. Sandbox: /sandbox |
| `/pricing-vs-stack` | Solo £79/mo (1 server), Pro £349 (10), Agency £899 (50). Compare your Forge + monitoring + paging stack: /tools/monitoring-stack-calculator |

---

## Quick links

- Comparisons: `/vs/datadog` · `/vs/pagerduty` · `/vs/new-relic` · `/vs/custom-scripts`
- Migration: `/move-from/datadog` · `/move-from/pagerduty`
- Full research: [reflex-competitor-analysis-gtm.md](../reflex-competitor-analysis-gtm.md)